For four decades, AuCom has been developing and manufacturing market leading soft start motor control solutions. The reliability and durability of our products has been a key part of our continued success, and we're always proud to be able to meet, and regularly exceed, our customers' expectations of reliability with each new product generation we release.

RHONA, AuCom's exclusive distributor of low voltage soft starters in Chile, recently installed a new EMX4i advanced series starter at a site that stands as a testament to the reliability and durability of our products. 

We are pleased to announce that AuCom is merging with US based soft start company Benshaw Inc. This merger of two market leading technology experts makes the AuCom/Benshaw operation the world’s largest privately held soft start company. Combining AuCom and Benshaw technologies, as well as each organisation’s already impressive sales and service capabilities, allows us to set the stage for a global business ready for accelerated growth and new product development.

With the arrival of the dry summer heat comes a heavy reliance on irrigation systems to keep the water flowing where it's needed. Reliable motor control is a vital part of such systems, and users who make the right choice of control solution stand to save money not only by avoiding costly downtime, but through substantial electrical efficiency gains as well.

Motor control plays a key part in the irrigation industry, driving the water pumps that are the foundation of any irrigation system. By understanding all the features and benefits, not only can a correctly applied soft starter protect expensive pumping equipment from damage and early failure, but it can also increase productivity and reduce overall capital costs.

Check out our quick reference guide to identify the key selling points of AuCom soft starters for irrigation applications, from vital protection functions to adaptive starting and intelligent control features.

Correct application of soft start and variable speed technology is often poorly understood. Both technologies fulfill their own important yet distinct roles in the field of motor control, and correct selection and application of each is vital in order to realise the full benefit of each and avoid unnecessary expense.

Fixed Speed: Four to One

Sources suggest that nearly 80% of all AC induction motor applications worldwide are in fact fixed speed applications. If an application truly requires speed control, then a variable speed drive is the only choice, however for fixed speed applications, soft starters are typically the ideal selection. Here's three reasons to consider:

The 2019 IAAF World Athletics Championships in Doha, Qatar have just drawn to a close after 10 days of intense competition. The Khalifa International Stadium, the main venue for the event, is home to the world's first stadium air conditioning system, as well as 86 AuCom medium voltage panels. Following this successful event, the stadium is set to host a number of matches during the upcoming 2022 FIFA World Cup.

Learn more about the challenges and options when it comes to starting electric motors to ensure you select the right solution.

The Motor Starting Challenge

Occupying the unique space between electrical and mechanical, a motor both affects and is affected by the electrical supply and the mechanical process it powers.

A poor motor start can cause any number of the following problems, which can be very costly in terms of both time and money, including excessive voltage drop, high starting current, high mechanical stress, high thermal stress and overload of local generation.

Samsung Heavy Industries, one of the world’s largest shipbuilders – is currently undertaking construction of eight ‘Neo-Panamax’ container shipping vessels that will utilise Samsung’s revolutionary SAVER Air lubrication system.

About IPD

IPD has a rich history and a wealth of experience in the Australian market, having served the electrical industry across Australia for more than 60 years. A privately owned company, IPD proudly employs over 160 expert personnel, including an extensive technical sales network and national customer service centre.

IPD have a proven track record and an innovative and extensive range of products ranging from power distribution and protection to control, energy management and renewables. The team at IPD provide added value to customers in Australia with in-house design, estimating and local manufacturing. In addition, they offer a flexible in-house and on-site training program to customers to ensure they get the most out of the products they purchase.